Cannabis Company And Major League Baseball Sign Deal For Charlotte’s Web To Be ‘Official CBD of MLB,

By Kyle Jaeger October 11, 2022

Major League Baseball has reportedly signed a CBD company to serve as the league’s first-ever cannabis sponsor—with plans to promote the business at the upcoming World Series.

Charlotte’s Web Holdings, one of the most recognizable hemp-derived CBD brands in the country, signed the deal with league to become the “Official CBD of MLB,” Sports Business Journal reported on Tuesday.

As part of the deal, Charlotte’s Web will be releasing a line of “Sport” cannabis products that feature the MLB logo. In addition to a rights fee and revenue share in sales, the baseball association will also receive a portion of shares in the company, which is publicly traded in Canada.